artours app

You can download the Stedelijk Museum ARtours app from the app store. The app allows you to experience interactive tours on your smartphone and enjoy the rich content (video, audio, photos, stories, tasks and Augmented Reality additions) as you explore the museum or the streets of Amsterdam. The Stedelijk Museum is launching the app with a series of Tours focusing on the design collection developed by the Stedelijk over the years. And there’s more… Timo de Rijk will give you a tour of the city, and you can follow the new version of the ARtour This is Not a Church app, created by Jan Rothuizen especially for the Stedelijk Museum.

Note: The app is currently available in Dutch only. 

Info about different Tours 

The Stedelijk design tours 
An impressive survey of the Stedelijk’s design collection, developed by the museum over the years, has been on view in the left-hand ground floor wing of the historic building since the reopening in 2012. When you take the various Stedelijk Museum ARtours about the design collection, the rest of the museum become filled with stories and images about this famous collection.


Back to the beginning & Sandberg 
This tour takes you back to the early days of the Stedelijk and the beginnings of the design collection. In the new entrance area of the museum and the restaurant you can listen to stories about the first design exhibitions and the historic period rooms that were on show when the museum opened its doors, and learn more in the about Sandberg’s  ideas and his vision on the design collection.  

Groundbreaking exhibitions
In the Schiphol lounge, situated above the library and (digital) exhibition archive, you can discover more about five groundbreaking design exhibitions from the history of the Stedelijk Museum: De Stijl (1951), Wonen en Wonen (1954), Vormgevers (1968), Holland in Vorm (1987) and Grayson Perry. Guerilla Tactics (2002)


Stedelijk as patron of the graphic arts
Around the stairs in the historic building a wide selection of posters assigned by the Stedelijk is on display. On this spot you can follow the Tour ‘Stedelijk as patron of the graphic arts’ focusing on the various visual identities of the Stedelijk Museum over the years: Short interviews with the designers taken from the documentary De Stijl van het Stedelijk (2012) by Lex Reitsma are interchanged with explanations of the designs created by Willem Sandberg, Wim Crouwel, Mevis and Van Deursen and others. 

In the gallery preceding the Design collection presentation you can virtually  ‘project’ 18 iconic works from this collection and listen to stories about their historical significance. The designs are listed alphabetically, in order of the designer’s surname. The featured objects range from chair designs to crockery and from contemporary jewelry to exhibition posters. 

Timo de Rijk’s Urban Design Tour
Design is, of course, all around us - in our homes and in our city streets, not only in museums. The tour conceived by Timo de Rijk, Professor of Design Cultures, takes you on a journey through Amsterdam and the remarkable history of our built environment. From the creation of a sewage system with toilets in the ‘Hygienic City’ to tales of the ‘Enterprising City’ which tell you about G-Star, the Beurs van Berlage (originally designed as a commodity exchange) and much, much more. The route runs from Central Station to the Stedelijk Museum, and can be taken in either direction.

Jan Rothuizen’s new edition of his tour ‘This is Not a Church’ 
Famous for his hand-drawn maps, in 2010 artist Jan Rothuizen created an Augmented Reality tour for smartphone users for the temporary opening of the Stedelijk Museum. The tour draws on his childhood memories (instead of going to church on Sundays, Rothuizen’s mother took him to the museum) and observations he made during a night spent at the museum. In this new, more extensive version of This is Not a Church, Rothuizen also finds inspiration in the Stedelijk’s brand new annex.